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Tech industry continues to fascinate me even though the segment is getting saturated with software vendors of all kinds. Lately, I am spending more time on data science as you can see from my. However, I feel it is important to discuss the marketing technology spectrum before we discuss how marketing can benefit from data science. If you follow the growth in marketing technology, it’s easy to get lost in the ocean of new technologies.

There is an application for almost everything and everyday we see a new solution. This certainly creates need for two new marketing roles: marketing technologist and marketing data management. It is possible to lump both skill set into one role, although there are some unique differences in these roles. (median salary: 150k on Glassdoor):This term is quickly becoming a buzz word in the industry. I did a quick search on Google Trends for the following terms: marketing technologist, marketing technology, marketing technology job, marketing IT and the only promising one was the keyword “marketing technology job” in terms of the future trend.

For keyword “marketing technology job” Marketing technologist profile looks like a hybrid of a traditional IT person with deep marketing skill set. Ideally, this is a candidate who has to spend most of their careers in marketing dealing with technology, infrastructure, integrations and setup. I don’t think this role requires a person with only core IT background. The extensive knowledge of marketing is extremely important. Now let’s look at the marketing data management role which I strongly feel is different. (medium salary: 200K on Glassdoor): We all know the volume of marketing data is increasing rapidly and there is a great need to make sense of the enormous database. Management of the marketing data is becoming a sizeable challenge for most organizations who rely on business intelligence (BI) or IT.

BI and IT have their own priorities and depending on how your organization is setup marketing data management may not be a top priority for them. I have had situations where marketing data was sometimes in the top 5 list of BI and sometimes not. The need for someone to manage the flow, integration and usage of marketing data is critical. Software Para Carta Astral Gratis. Interestingly this role is also a hybrid of analytics/BI and marketing skill set. An ideal candidate could be an experienced business intelligence person who has to spend most of their time helping marketing teams and understand the practice of modern marketing. A marketing analyst who has strong data skill set can also vouch for the role.